context effect
Measuring IIA Violations in Similarity Choices with Bayesian Models
Corrêa, Hugo Sales, Sankagiri, Suryanarayana, Figueiredo, Daniel Ratton, Grossglauser, Matthias
Similarity choice data occur when humans make choices among alternatives based on their similarity to a target, e.g., in the context of information retrieval and in embedding learning settings. Classical metric-based models of similarity choice assume independence of irrelevant alternatives (IIA), a property that allows for a simpler formulation. While IIA violations have been detected in many discrete choice settings, the similarity choice setting has received scant attention. This is because the target-dependent nature of the choice complicates IIA testing. We propose two statistical methods to test for IIA: a classical goodness-of-fit test and a Bayesian counterpart based on the framework of Posterior Predictive Checks (PPC). This Bayesian approach, our main technical contribution, quantifies the degree of IIA violation beyond its mere significance. We curate two datasets: one with choice sets designed to elicit IIA violations, and another with randomly generated choice sets from the same item universe. Our tests confirmed significant IIA violations on both datasets, and notably, we find a comparable degree of violation between them. Further, we devise a new PPC test for population homogeneity. Results show that the population is indeed homogenous, suggesting that the IIA violations are driven by context effects -- specifically, interactions within the choice sets. These results highlight the need for new similarity choice models that account for such context effects.
Investigating Context Effects in Similarity Judgements in Large Language Models
Uprety, Sagar, Jaiswal, Amit Kumar, Liu, Haiming, Song, Dawei
Large Language Models (LLMs) have revolutionised the capability of AI models in comprehending and generating natural language text. They are increasingly being used to empower and deploy agents in real-world scenarios, which make decisions and take actions based on their understanding of the context. Therefore researchers, policy makers and enterprises alike are working towards ensuring that the decisions made by these agents align with human values and user expectations. That being said, human values and decisions are not always straightforward to measure and are subject to different cognitive biases. There is a vast section of literature in Behavioural Science which studies biases in human judgements. In this work we report an ongoing investigation on alignment of LLMs with human judgements affected by order bias. Specifically, we focus on a famous human study which showed evidence of order effects in similarity judgements, and replicate it with various popular LLMs. We report the different settings where LLMs exhibit human-like order effect bias and discuss the implications of these findings to inform the design and development of LLM based applications.
Mmm whatcha say? Uncovering distal and proximal context effects in first and second-language word perception using psychophysical reverse correlation
Tuttösí, Paige, Yeung, H. Henny, Wang, Yue, Wang, Fenqi, Denis, Guillaume, Aucouturier, Jean-Julien, Lim, Angelica
Acoustic context effects, where surrounding changes in pitch, rate or timbre influence the perception of a sound, are well documented in speech perception, but how they interact with language background remains unclear. Using a reverse-correlation approach, we systematically varied the pitch and speech rate in phrases around different pairs of vowels for second language (L2) speakers of English (/i/-/I/) and French (/u/-/y/), thus reconstructing, in a data-driven manner, the prosodic profiles that bias their perception. Testing English and French speakers (n=25), we showed that vowel perception is in fact influenced by conflicting effects from the surrounding pitch and speech rate: a congruent proximal effect 0.2s pre-target and a distal contrastive effect up to 1s before; and found that L1 and L2 speakers exhibited strikingly similar prosodic profiles in perception. We provide a novel method to investigate acoustic context effects across stimuli, timescales, and acoustic domain.
Robust Emotion Recognition in Context Debiasing
Yang, Dingkang, Yang, Kun, Li, Mingcheng, Wang, Shunli, Wang, Shuaibing, Zhang, Lihua
Context-aware emotion recognition (CAER) has recently boosted the practical applications of affective computing techniques in unconstrained environments. Mainstream CAER methods invariably extract ensemble representations from diverse contexts and subject-centred characteristics to perceive the target person's emotional state. Despite advancements, the biggest challenge remains due to context bias interference. The harmful bias forces the models to rely on spurious correlations between background contexts and emotion labels in likelihood estimation, causing severe performance bottlenecks and confounding valuable context priors. In this paper, we propose a counterfactual emotion inference (CLEF) framework to address the above issue. Specifically, we first formulate a generalized causal graph to decouple the causal relationships among the variables in CAER. Following the causal graph, CLEF introduces a non-invasive context branch to capture the adverse direct effect caused by the context bias. During the inference, we eliminate the direct context effect from the total causal effect by comparing factual and counterfactual outcomes, resulting in bias mitigation and robust prediction. As a model-agnostic framework, CLEF can be readily integrated into existing methods, bringing consistent performance gains.
Pacos: Modeling Users' Interpretable and Context-Dependent Choices in Preference Reversals
Choice problems refer to the problem of selecting the best choices from several available items, and learning users' preferences in choice problems is of great importance in understanding users' decision making mechanisms and providing personalized services. Existing works typically assume that people evaluate items independently. In practice, however, users' preferences depend on the market in which items are placed, which is known as the context effects; and the order of users' preferences for two items may even be reversed, which is called to preference reversals. In this work, we identify three factors contributing to the context effects: users' adaptive weights, the inter-item comparison, and display positions. We propose a context-dependent preference model named Pacos as a unified framework to address three factors simultaneously, and consider two design methods including an additive method with high interpretability and an ANN-based method with high accuracy. We study the conditions for preference reversals to occur and provide a theoretical proof of the effectiveness of Pacos in predicting when preference reversals would occur. Experimental results show that the proposed method has better performance than prior works in predicting users' choices, and has great interpretability to help understand the cause of preference reversals. Choice problems, such as purchasing a festival gift or picking a restaurant, involve comparing several available items. Previous works on preference modeling and analysis typically assume that people evaluate items independently, and the relative preference between two items is fixed regardless of other competing options [1]. However, numerous studies show that the above independence assumption is frequently violated in reality [2], [3]. It is essential to model how the relative preference is influenced by competing options and figure out how people select their best choices. This study can help understand users' decision making mechanisms and offer personalized services, and provide important guidelines on pricing strategies and sales forecasts. To show this independence violation, we conduct a real user test. In our test, we set two markets of Xiaomi scale, as shown in Figure 1 (a) and (b). In these two markets, we consider sellers described by two attributes: price (¥) and seller reputation (REP).
Context Effects in Category Learning: An Investigation of Four Probabilistic Models
Categorization is a central activity of human cognition. When an individual is asked to categorize a sequence of items, context effects arise: categorization of one item influences category decisions for subsequent items. Specifically, when experimental subjects are shown an exemplar of some target category, the category prototype appears to be pulled toward the exemplar, and the prototypes of all nontarget categories appear to be pushed away. These push and pull effects diminish with experience, and likely reflect long-term learning of category boundaries. We propose and evaluate four principled probabilistic (Bayesian) accounts of context effects in categorization.
Learning Interpretable Feature Context Effects in Discrete Choice
Tomlinson, Kiran, Benson, Austin R.
The outcomes of elections, product sales, and the structure of social connections are all determined by the choices individuals make when presented with a set of options, so understanding the factors that contribute to choice is crucial. Of particular interest are context effects, which occur when the set of available options influences a chooser's relative preferences, as they violate traditional rationality assumptions yet are widespread in practice. However, identifying these effects from observed choices is challenging, often requiring foreknowledge of the effect to be measured. In contrast, we provide a method for the automatic discovery of a broad class of context effects from observed choice data. Our models are easier to train and more flexible than existing models and also yield intuitive, interpretable, and statistically testable context effects. Using our models, we identify new context effects in widely used choice datasets and provide the first analysis of choice set context effects in social network growth.
Characterizing the Effect of Sentence Context on Word Meanings: Mapping Brain to Behavior
Aguirre-Celis, N., Miikkulainen, R.
Semantic feature models have become a popular tool for prediction and interpretation of fMRI data. In particular, prior work has shown that differences in the fMRI patterns in sentence reading can be explained by context-dependent changes in the semantic feature representations of the words. However, whether the subjects are aware of such changes and agree with them has been an open question. This paper aims to answer this question through a human-subject study. Subjects were asked to judge how the word change from their generic meaning when the words were used in specific sentences. The judgements were consistent with the model predictions well above chance. Thus, the results support the hypothesis that word meaning change systematically depending on sentence context.